Digital audiences are getting smarter — they can instantly see the difference between a sales pitch and a real story. Authentic storytelling, rather than forced persuasion, is now the foundation of modern content marketing. Companies build deeper emotional trust when their message feels personal and transparent. A Forbes insight on brand authenticity explores how human‑centered ... https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/06/the-rise-of-authentic-storytelling-in-marketing