Redefining Retargeting Goals Traditional retargeting aims to recover lost opportunities. Strategic retargeting focuses on three expanded objectives: Audience Intelligence: Use retargeting data to understand customer behavior patterns and preferences, informing broader marketing strategies. Market Expansion: Leverage existing audience data to identify and target similar prospect... https://outboundmarketo.com/using-retargeting-as-an-outbound-strategy-smart-ad-tactics/