In other words, it shows how effectively the project is creating visibility. A lower CPM commonly indicates that the platform sees the advertisement as high-grade and relevant, making it more affordable to disperse at range. Social Share of Voice (SSoV) tracks how frequently your client's brand name is stated contrasted https://how-to-track-instagram-im66554.signalwiki.com/1587348/measure_linkedin_post_efficiency_checklist