Data is the new currency , and marketing analytics is how businesses can cash in. But just what is marketing analytics, and why is it so integral to a successful marketing strategy? In this blog, we’ll be peeling back the layers on what it means, such as what it’s made up of, what its benefits are and how we can implement it. Whether you want to optimize your existing campaigns or nee... https://analyzenest.com/what-is-marketing-analytics-why-is-it-important/