As influencer marketing evolves, brands must embrace short-form videos, micro-influencers, authenticity, social commerce, and sustainability. As the social media world changes, so does the influencer marketing landscape. Here, marketers understand that an influencer's role is to advertise themselves and provide an authentic voice that the audience wants to hear. Using new trends to ... https://www.managemarketing.com/news/navigating-the-shifts-in-influencer-marketing-key-adaptation-strategies-nwid-533.html