Social media monitoring has transformed the retail landscape as consumers increasingly turn to online shopping, prompting brands to enhance their digital presence. This process involves tracking predefined keywords across various platforms, including social media, podcasts, newsletters, and websites. Despite any negative connotations, social media monitoring is legal, with tools certi... https://www.mediaentertainmentbusinessreview.com/news/social-media-monitoring-key-benefits-to-know-nwid-213.html