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The B2B Buyer’s Journey and B2B Marketing - Startup Marketing Consultant Mark Donnigan

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B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and https://reidcpwgl.liberty-blog.com/18394249/understanding-today-s-buyer-s-journey-is-crucial-to-win-in-marketing-for-b2b-mark-donnigan-interview

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