B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and https://startup-marketing-consult67849.bloguetechno.com/Marketing-for-Business-to-Business-Selling-and-the-Buyer-s-Journey-Mark-Donnigan-52462404